Marketing, SEO and Website Support for Interior Designers and Design-Led Brands
I provide strategic digital marketing for interior designers, interiors brands and design-led businesses that want clearer visibility, better enquiries and marketing systems that support commercial growth.
My work brings together SEO, lead generation, website strategy and development, email marketing, copywriting, conversion optimisation and AI implementation. The right mix depends on where your business is now, what is holding it back and what is most likely to make a meaningful difference.
This is not a fixed package or a generic list of marketing tasks. It is senior, brand-sensitive support designed to help you understand what to prioritise and how to make your marketing work harder.
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
Not sure which support you need? That is part of the work.
Many clients come to me knowing something is not working as well as it should, but not knowing exactly where the issue sits.
Sometimes the priority is SEO. Sometimes the website structure needs to be improved before more visibility will help. Sometimes the fastest route to new opportunities is a discreet lead generation campaign. Sometimes the business needs better email systems, clearer content processes or AI-supported workflows.
My role is to look at the business, the website, the current visibility and the commercial goal, then recommend the route most likely to make a meaningful difference.
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Your website may not be appearing for the searches your ideal clients are already making.
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The design may be strong, but the structure, copy or enquiry journey may not be supporting trust or conversion.
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You may need more relevant project conversations before SEO alone can create momentum.
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Your email, content, AI or internal workflows may need more structure so marketing becomes easier to manage.
Strategic marketing services
for interiors and design-led businesses
Each service route is designed to support the same wider goal: clearer visibility, stronger enquiries, better systems and more commercially useful marketing.
You may need one focused area of support, or a combination of services depending on your website, market, current pipeline and internal capacity.
Lead Generation Campaigns
Website Strategy and Development
Email Marketing Setup and Strategy
SEO for Interior Designers
and Design Studios
Best for
Established interior designers, design studios and interiors brands that want stronger Google visibility and better qualified enquiries through search.
For many design-led businesses, the opportunity is already there. The website has strong work, beautiful imagery and a clear point of view, but Google may not have enough structure or context to understand what you do, where you work and which services or project types matter most.
SEO support can include strategy, technical SEO, local SEO, Google Business Profile, service page strategy, location page strategy, project and portfolio page optimisation, internal linking, keyword research, Google Search Console analysis, SEO copywriting and ongoing optimisation.
The aim is not simply more traffic. It is stronger visibility for the searches most likely to bring the right enquiries.
Lead Generation
Campaigns
Best for
Interior designers and design-led businesses that need more relevant project conversations sooner, especially when referrals have slowed or the pipeline feels inconsistent.
Lead generation does not need to feel aggressive, generic or disconnected from your brand.
For interior designers, the strongest outreach often feels closer to online networking at scale: carefully researched, discreetly written and directed at the right people.
This may include prospect list strategy, data research, architect outreach, developer outreach, property professional outreach, landing page support, campaign copywriting, email automation and follow-up sequences.
The aim is to create relevant conversations with people who may genuinely be aligned with your work, not to send mass emails that dilute your positioning.
“Hana’s knowledge of the interior design industry and experience of building relationships through meaningful, focused and successful marketing sets her apart. She understands our premium market positioning and the need for discreet yet effective communications.”
— Martyn Whieldon Managing Director, Samuel Heath
Website Strategy
and Development
Best for
Interior designers, interiors brands and premium home businesses whose website looks beautiful but is not supporting visibility, trust or enquiries as well as it should.
A beautiful website is only part of the work. For a website to become a useful commercial asset, it also needs clear structure, strong copy, search visibility, intuitive navigation and a considered enquiry journey.
I support Squarespace and WordPress website projects with strategy, architecture, SEO foundations, copywriting, conversion optimisation, platform recommendations and coordination with trusted designers and developers.
For clients who need website design for interior designers or interiors brands, the focus is not only how the site looks. The structure, content and conversion path need to support the way potential clients search, compare and decide.
A recent SEO-led website project created a stronger commercial foundation and generated three qualified enquiries from a new domain in the first two months.
Email Marketing Setup
and Strategy
Interior designers, service businesses and ecommerce interiors brands that have contacts, enquiries or customers they want to nurture more consistently.
Email marketing is not just a newsletter. Used well, it can support trust, education, sales, repeat purchases and long-term visibility with people who have already shown interest in your business.
I help with email marketing for interior designers, service-led businesses and ecommerce brands across Mailchimp, Klaviyo, Squarespace email campaigns and wider email strategy.
This may include sign-up journeys, on-brand templates, segmentation, welcome sequences, nurture sequences, ecommerce flows, campaign planning, subject lines, preview text and email copywriting.
The aim is to create email systems that feel useful, considered and aligned with your brand, while making communication more consistent and commercially effective.
Best for
Strategic support connected
to commercial outcomes
The services may differ, but the purpose behind the work is consistent: to help your website, visibility, enquiries and marketing systems work more effectively together.
Search visibility
Helping the right people find your studio when they are already looking for an interior designer, interior architect or design studio with your expertise.
Enquiry quality
Focusing on high-intent searches that are more likely to attract serious project enquiries, not casual browsers or irrelevant traffic.
Conversion
Making your website clearer, more persuasive and easier to act on, so visibility has a better chance of becoming a genuine enquiry.
A tailored recommendation,
not a fixed package
Every business starts in a different place.
Some need SEO foundations. Some need a better website structure. Some need a clearer route to new project conversations. Some need email, AI or content systems that make marketing easier to sustain.
I do not start by pushing a package. I start by understanding where the opportunity sits, what is most likely to make a meaningful difference and whether I am the right person to help.
Clients work directly with me. I explain what I am doing and why, adapt to the systems already in place where possible, and keep the focus on work that supports visibility, enquiries, sales or efficiency.
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You work directly with me, not a junior account handler or rotating agency team.
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The work is prioritised around what is most likely to support the business goal.
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Copy, outreach, SEO, email and AI systems are shaped around your tone, positioning and visual standards.
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You understand what is being improved, why it matters and how it connects to commercial outcomes.
Who this support
is best suited to
My work is best suited to established interior designers, interior design studios, interiors brands, premium home businesses and design-led companies with a strong offer, a clear point of view and a desire to make their marketing work harder.
You may be ready for this level of support if your website looks good but is not bringing enough of the right enquiries, if your visibility does not reflect the quality of your work, if referrals feel inconsistent, or if your marketing systems are becoming difficult to manage.
This is less likely to be the right fit if you are looking for low-cost implementation, generic content, quick ranking guarantees or marketing activity without a strategic foundation.
Recommended by interiors
and design-led businesses
“The all-round skills that HCM offer are unmatched. From creative campaign ideas that consider the whole customer journey to website optimisation advice, they are highly resourceful, dependable and focused on finding the best solutions.”
— Jessica Holmes
Samuel Heath
“Hana is highly knowledgeable on digital marketing and has fantastic commercial awareness of the high-end interiors industry, which is an invaluable combination. She has been a vital support as we have grown our business and team over the years.”
— Natalie Wells
Co-founder,
Wells Wallcovering Installers
“Hana took the time to truly understand my business and brand, delivering a clear strategy and a high-quality campaign. Her support and insight have made a real difference.”
— Tania Azadian
Director,
Tania Azadian Interiors
Want to understand
what would make the biggest difference?
If your website, SEO, lead generation, email marketing or internal marketing systems could be working harder, get in touch and share where you are now.
I will review your website, your priorities and whether I believe I can help. If there is a meaningful opportunity, I will suggest the most useful next step.