About Hana Clode
SEO and marketing consultant for interiors and design-led brands
I help interior designers, interiors brands and premium home businesses improve visibility, strengthen their websites and attract better enquiries through strategic SEO, website development, copywriting, lead generation and conversion-focused marketing.
My work sits between brand and performance: helping design-led businesses become easier to find and easier to choose, without compromising the quality, tone or perception of the brand.
I work directly with clients across the UK, US and internationally, bringing together almost a decade of interiors industry experience with 15+ years in luxury sales and marketing.
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
From luxury sales and textile design to interiors marketing
My route into interiors marketing was not accidental.
I studied Textile Design at Chelsea College of Art while working as a Senior Sales Executive at La Maison Goyard, where I learnt first-hand how much detail, discretion, trust and client experience matter in luxury sales.
After graduating, I briefly worked as a Sales and Marketing Executive at Marvic Textiles. It was there that I began to see how many excellent interiors businesses were struggling with digital marketing. They had beautiful products, strong creative instincts and real industry knowledge, but their websites, SEO and marketing systems often did not reflect the quality of the work.
That gap became the foundation of my consultancy.
I left to work freelance in 2018 and have worked independently ever since, growing primarily through personal recommendations. Today, I work with interior designers, interiors brands, premium home businesses and design-led companies that want their marketing to feel as considered as the work they produce.
Why I specialise in interiors and design-led businesses
Interior design and interiors brands need a different kind of marketing support.
This is not a market where louder copy, generic funnels or aggressive lead generation usually work. The buying journey is built around trust, taste, reputation, referrals, visual judgement and the confidence that a client is choosing the right person or brand.
A beautiful website still needs search structure. A strong portfolio still needs context. A respected brand still needs clear positioning. And marketing still needs to lead somewhere commercially useful.
That is where my work sits.
I help design-led businesses make their websites, SEO and marketing systems more visible, more structured and more effective, while protecting the brand quality that makes them worth choosing in the first place.
Brand sensitivity
Helping the right people find your studio when they are already looking for an interior designer, interior architect or design studio with your expertise.
Commercial clarity
Focusing on high-intent searches that are more likely to attract serious project enquiries, not casual browsers or irrelevant traffic.
Practical implementation
Support across SEO, websites, copy, lead generation, email and AI.
Interiors expertise
Understanding of portfolio-led, referral-led and project-based businesses.
Teaching interior designers
at West Dean
Alongside client work, I teach interior designers at West Dean, part of West Dean College of Arts, Design, Craft and Conservation, and the former KLC School of Design.
The course helps aspiring interior designers understand how to build an interior design business, from positioning and audience to services, marketing and client attraction.
Teaching keeps me close to the real questions interior designers face when building a studio: how to position themselves, how to attract clients, how to communicate value and how to turn creative ability into a commercially sustainable business.
That perspective shapes the way I work with clients. I do not separate marketing from the reality of running an interiors business.
Where my work usually makes the biggest difference
Most clients come to me because something is not working as well as it should.
Sometimes the website is beautiful but not generating enough enquiries. Sometimes the SEO opportunity is there, but the structure is unclear. Sometimes referrals have slowed and the business needs a more proactive route to new conversations. Sometimes the marketing exists, but feels inconsistent, inefficient or difficult to manage.
I help identify what matters most, then support the work needed to improve it.
SEO and organic visibility
Search strategy, technical SEO, website structure, content, local SEO and ongoing optimisation designed to improve visibility and enquiry quality.
Websites and conversion
Squarespace and WordPress websites built around SEO, copy, structure and conversion, so the website can attract and convert the right people.
Email marketing
Squarespace and WordPress websites built around SEO, copy, structure and conversion, so the website can attract and convert the right people.
Lead generation
Curated, brand-led outreach campaigns for interior designers and design studios that need more project conversations sooner.
A direct, tailored and
accountable way of working
Clients work directly with me.
There are no junior account handlers, no generic monthly packages and no fixed template that every business is pushed through. I look at where the business is now, what is holding it back and what is most likely to make a meaningful commercial difference.
That might mean SEO strategy one month, website structure another, copywriting, conversion optimisation, lead generation, email marketing or AI-supported workflows where they make sense.
I am proactive about explaining what has been done and why. I invite questions. I adapt to the systems and communication style clients already use, rather than forcing them into new software or processes they do not need.
I am also honest about what marketing and SEO can and cannot deliver. I only take on clients where I believe I can make a meaningful improvement.
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You work with me, not a junior account handler or rotating agency team.
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The work is shaped around your business, market, website and commercial priorities.
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You know what is being improved, why it matters and how it connects to visibility or enquiries.
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The aim is to improve performance without making your marketing feel generic, over-written or disconnected from your brand.
Trusted by interiors, design-led, and premium home businesses
I have worked with interior designers, interiors brands, design-led studios, premium home businesses and creative companies across the UK, US and international markets.
Selected client experience includes:
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
What matters in the work
I care about marketing that is both intelligent and appropriate.
For design-led businesses, the way something is said matters. The structure matters. The timing matters. The visual impression matters. So does whether the work actually brings in the right enquiries, supports sales or saves time.
My role is to bring those things together: the strategic and the practical, the creative and the commercial, the brand-sensitive and the performance-led.
I do not believe good marketing should make a business sound louder, cheaper or less like itself. It should make the value of the business easier to understand, easier to find and easier to act on.
Want to understand
where your website or marketing could work harder?
If your website, SEO or marketing could be doing more to support better enquiries, get in touch and share where you are now.
I will review your website, your priorities and whether I believe I can help. If there is a meaningful opportunity, I will suggest the most useful next step.