SEO for Interior Designers
and Design Studios
Specialist SEO support for established interior designers, interior architects and design-led studios that want stronger visibility, better enquiries and a website that works as beautifully as it looks.
I help interior designers improve their search visibility in a way that supports their positioning, protects their brand voice and attracts more qualified project enquiries. My work combines SEO strategy, website structure, copywriting, technical optimisation and conversion thinking, so your website can become easier to find, easier to understand and more commercially useful.
For established interior designers, interior architects and design studios in the UK, US and internationally.
Trusted by interior designers, interiors brands and design-led businesses
Selected clients and projects include Lucinda Loya Interiors, Anna Wakeham Interiors, Brooke Copp Barton Interiors, Elliott James Interiors, Penny Morrison, Samuel Heath and Chelsea & Fulham Builders
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
Your website may look beautiful, but is it bringing in the right enquiries?
Many interior design websites are visually strong but commercially under-optimised.
They showcase beautiful work, considered styling and a clear aesthetic, but they do not always give Google or potential clients enough information about what the studio does, where it works, which services it offers, and what kind of projects it is best placed to deliver.
This is rarely a reflection of the quality of the work. More often, it is a structural issue.
A portfolio-led website may look refined, but if the service pages are vague, location relevance is missing, project pages contain very little written context, or the blog attracts people who are not likely to enquire, the site may struggle to become a reliable source of new business.
For many interior designers, the opportunity is already there. The website simply needs a clearer search structure, stronger commercial intent and a more deliberate connection between portfolio, expertise, location and enquiry.
Common signs your interior design website is underperforming
✓ You rank for your studio name, but not for the services you want to be known for.
✓ Your portfolio is strong, but enquiries are inconsistent.
✓ Your website looks polished, but Google does not seem to understand your offer.
✓ Your blog receives visits, but does not bring serious project enquiries.
✓ Competitors appear for searches where your studio should be visible.
✓ Your project pages look beautiful, but do not support your wider SEO strategy.
✓ Your enquiries are not aligned with the kind of work you want to attract.
A beautiful website is an excellent foundation. SEO helps make sure that beauty is supported by the structure, clarity and search visibility needed to bring the right people to your studio.
SEO built around enquiries,
not vanity traffic
For an interior design studio, more traffic is not automatically a better result.
The real question is whether your website is attracting people who are actively looking for the kind of work you want to be known for — and whether those visitors understand your value clearly enough to take the next step.
My work is built around enquiry growth, not vanity metrics.
That means I do not chase rankings, impressions or traffic for the sake of reporting bigger numbers. I look at whether SEO activity is helping your studio become more visible for searches with genuine commercial value: services, locations, project types, design specialisms and decision-making moments that can lead to better-fit enquiries.
Helping the right people find your studio when they are already looking for an interior designer, interior architect or design studio with your expertise.
Search visibility
Every recommendation is shaped around the same questions:
Which searches are most likely to bring the right potential clients?
Which pages need to work harder?
Where is Google lacking context?
Where is the website losing trust or clarity?
What needs to change to support enquiries, not just clicks?
SEO should help your business grow. It should not become a list of monthly tasks completed for the sake of ticking boxes.
Focusing on high-intent searches that are more likely to attract serious project enquiries, not casual browsers or irrelevant traffic.
Enquiry quality
Making your website clearer, more persuasive and easier to act on, so visibility has a better chance of becoming a genuine enquiry.
Conversion
Interior design websites need a more considered SEO strategy
Interior design SEO is not simply about adding keywords to a page.
A portfolio-led design website needs a different approach from a standard service business. The strategy has to account for visual quality, brand positioning, service hierarchy, project pages, trust signals, local and international search intent, and the way potential clients choose a designer.
Many interior design websites rely heavily on imagery, press mentions and short project descriptions. That may create a beautiful visual impression, but it often leaves Google with very little context.
The result is a website that reflects the quality of the studio, but does not rank as well as it could for the searches potential clients are already making.
Strong SEO for interior designers should make your website easier for both Google and potential clients to understand. It should clarify your services, locations, project types, expertise and point of difference without making the website feel generic, over-written or disconnected from your brand.
For interior designers, SEO should never be separated from your brand image.
The goal is not to rank for every possible keyword. It is to rank for the searches most likely to bring the right enquiries.
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Your website needs to clearly support the services you want to be found for, whether that includes full-service interior design, interior architecture, residential design, commercial interiors, hospitality design, procurement, styling or consultancy.
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Your completed projects are one of your strongest trust assets. With the right structure and written context, project pages can support both search visibility and client confidence.
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For many studios, local SEO and location page strategy are essential. For others, the opportunity is national or international. The structure should reflect the way your ideal clients search in your market.
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Good SEO should not flatten your voice. It should make your website clearer and more commercially useful while preserving the tone, imagery and positioning that make your studio distinctive.
SEO services for interior designers
I offer SEO support tailored to where your studio is now.
There is no fixed template. I look at your website, your market, your current visibility, your enquiry quality and the kind of projects you most want to attract. From there, I identify the highest-value opportunities and shape the work around what is most likely to make a meaningful commercial difference.
Depending on what your website needs, this may include SEO strategy, technical SEO, website architecture, copywriting, content planning, service page optimisation, local SEO, portfolio SEO, conversion optimisation or ongoing search support.
SEO audits and strategy
I review your current visibility, website structure, keyword opportunities, competitors, technical foundations and enquiry journey to understand what is helping, what is holding the site back, and where SEO can create the most useful commercial improvement.
This is not a generic audit designed to produce a long list of disconnected tasks. The aim is to identify what matters most, what should be prioritised, and how SEO can support the way your studio actually wins work.
Improves:
Clarity, prioritisation and search direction.
Website architecture and
page strategy
Many interior design websites are not held back by design quality, but by unclear structure.
I help shape your website around the services, locations, project types and expertise you most want to be found for. This may include service pages, location pages, project pages, internal links, navigation, content hierarchy and the way different areas of the website support one another.
Improves:
Search clarity, crawl paths and commercial relevance.
Portfolio and project page SEO
Interior design copy needs to do more than include keywords. It needs to communicate taste, trust, process and value.
I write and optimise copy that gives Google the clarity it needs while preserving the quality of your brand voice. This can include page titles, meta descriptions, service page copy, project descriptions, blog content, headings, internal links and calls to action.
Improves:
Rankings, click-through, trust and enquiry confidence.
Local SEO and Google Business Profile support
For studios serving specific cities, counties, states or regions, local SEO can be one of the most valuable parts of the strategy.
I can help with location page strategy, Google Business Profile optimisation, local search visibility, Google Maps relevance, citations, reviews and the way your website supports location-based searches for interior designers.
Improves:
Local visibility, map pack relevance and location-led enquiries.
Technical SEO and site health
A beautiful website still needs to be technically accessible.
I review technical SEO issues that may affect crawlability, indexing, page speed, Core Web Vitals, schema markup, canonical tags, image optimisation, redirects and platform-specific limitations across websites built on platforms such as Squarespace, WordPress, Shopify, Wix or custom systems.
Improves:
Indexability, performance and search foundations.
Content strategy for long-term visibility
A good content strategy starts with search intent, not random blog ideas.
I help identify content that can support your services, demonstrate expertise, answer decision-making questions and strengthen your wider search visibility. For interior designers, this may include educational articles, location-led content, project-led insights, buying journey content or thought leadership that supports your positioning.
Improves:
Authority, relevance and long-term organic visibility.
Conversion optimisation for enquiries
SEO only has commercial value if the right visitors know what to do next.
I look at whether your website makes it easy for potential clients to understand your value, trust your expertise and get in touch. This may include calls to action, enquiry forms, page layout, trust signals, service clarity, portfolio journeys and the way visitors move from interest to enquiry.
Improves:
Enquiry quality, conversion rate and commercial performance.
Ongoing AI-driven SEO optimisation
SEO should respond to what the data is showing.
I use Google Search Console, analytics, ranking data, page performance and enquiry feedback to refine the strategy over time. AI helps me analyse patterns, prioritise opportunities, and adapt the work more precisely from week to week, but the strategy is always led by commercial judgement.
Improves:
Focus, speed of insight and ongoing performance.
SEO support for interior designers in the UK, US and internationally
I work with interior designers, interior architects and design-led businesses across markets and time zones.
My client experience includes businesses from Singapore to Los Angeles, with a particular focus on the UK, US and internationally minded studios and interior brands. Working across different markets is not a problem; the important thing is understanding how your ideal clients search, what they need to see before they enquire, and how your website should be structured to support that journey.
For some studios, the strongest opportunity is local: ranking for interior design services in a specific city, county, state or region.
For others, the opportunity is broader: building visibility around a design specialism, commercial sector, project type, design philosophy or international positioning.
The right SEO strategy depends on where you are now and where you want the studio to grow.
Local SEO, service page structure, location relevance and stronger visibility for searches in your priority areas.
UK Studios
City, state and national SEO strategy for design studios targeting high-value residential, commercial or hospitality projects.
US Studios
Cross-market search positioning, global visibility and a website structure that can support more than one market without becoming diluted.
International Studios
SEO work connected to real commercial outcomes
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Challenge: A strong portfolio and established design reputation, but limited visibility for non-brand service and location searches.
Work: Reworked the service and location page architecture, refined page titles and meta descriptions, strengthened internal links and improved the connection between portfolio pages and commercial service pages.
Outcome: Clearer search relevance around high-intent terms and a stronger pathway from project inspiration to serious enquiry.
Commercial value: The website became better equipped to support new project enquiries, not just brand validation.
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Challenge: A design studio wanted to reach more of the right professional contacts and create a more structured route for new business opportunities.
Work: Created a targeted landing page strategy, shaped search-led positioning, developed outreach assets and supported the campaign with a more commercially focused website journey.
Outcome: Stronger alignment between audience, message and enquiry path.
Commercial value: The activity focused on relevant opportunities, not broad visibility for its own sake.
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Challenge: Project pages looked visually strong but offered limited written context for Google or potential clients.
Work: Added clearer project descriptions, improved internal linking, refined headings and connected case studies more deliberately to services, locations and areas of expertise.
Outcome: The portfolio became more useful as both a trust asset and an SEO asset.
Commercial value: Completed work could do more to support discovery, credibility and enquiry confidence.
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Challenge: A business in the premium home sector needed stronger visibility for high-value local searches and clearer service positioning.
Work: Developed local SEO strategy, improved service page structure, refined metadata, strengthened internal links and created content around commercially valuable search terms.
Outcome: Better visibility across high-intent searches and a clearer website journey for potential clients.
Commercial value: SEO activity was connected to enquiry generation, not simply traffic growth.
The purpose of SEO is not to make reports look better. It is to help the website become a stronger source of qualified enquiries and commercial opportunity.
My work sits at the intersection of SEO, interiors marketing, PR, website strategy, copywriting and conversion optimisation. That means I look not only at whether a page can rank, but whether it can support the way a potential client chooses, trusts and contacts a design studio.
Below are examples of the kinds of SEO work I carry out for interiors and premium home businesses.
Senior marketing support from someone who understands interiors
I am an SEO and marketing consultant specialising in interiors, design-led brands and premium home businesses.
I bring together 15+ years in luxury sales and marketing with almost a decade working closely with the interior design industry. Alongside client work, I teach interior designers at West Dean how to start and grow their own businesses, giving me a close understanding of how design studios think, position themselves, sell their services and win work.
That matters because SEO for interior designers is never just about keywords.
It is about understanding how potential clients assess trust, how portfolios influence decisions, how services should be presented, how location affects search behaviour, and how to balance brand sensitivity with commercial performance.
Clients work directly with me. There are no junior account managers, no generic monthly task lists and no requirement to adopt complicated new systems simply to communicate.
I adapt to the way your studio already works, explain what has been done and why, and keep the strategy focused on what is most likely to improve visibility, enquiry quality and business growth.
I am also honest about what SEO can and cannot deliver. I only take on clients where I believe I can make a meaningful improvement.
• 15+ years in luxury sales and marketing
• Almost 10 years in interiors
• Tutor at West Dean
• 28 five-star Google reviews
• 25 LinkedIn recommendations
• Clients across the UK, US, Europe and Asia
• 15+ years in luxury sales and marketing • Almost 10 years in interiors • Tutor at West Dean • 28 five-star Google reviews • 25 LinkedIn recommendations • Clients across the UK, US, Europe and Asia
A specialist alternative
to a generic SEO agency
For many established interior designers, the value is not in hiring a large agency with a fixed monthly package. It is in working directly with someone senior who can move between SEO strategy, website structure, copy, content, technical optimisation and conversion depending on what will make the biggest difference.
Interior design websites rarely need a blanket approach. They need judgement.
They need someone who can look at the studio’s positioning, services, locations, portfolio, search data and enquiry journey, then decide what should be prioritised first.
Generic SEO agency
Template packages
Focus on traffic reports
Junior account management
Generic SEO copy
Fixed monthly task lists
New systems and processes
Broad marketing advice
Separate teams for copy, SEO and website work
Working directly with me
Tailored strategy based on your studio, market and data
Focus on qualified enquiries and business growth
Direct senior support from me
Brand-sensitive copy for design-led businesses
Week-by-week optimisation based on what is working
I adapt to the way you already work
Almost a decade of interiors industry experience
Joined-up support across SEO, content, website and conversion
This is not about doing more for the sake of doing more.
It is about identifying the work most likely to improve the commercial performance of your website, then carrying it out with care.
How the SEO process works
SEO can feel overwhelming when it is presented as a long list of disconnected technical recommendations.
My process is designed to make it clear, structured and commercially useful.
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The first step is a review of where your website is now.
I look at your current visibility, website structure, obvious search opportunities, service pages, location relevance, portfolio content and enquiry journey. I also consider whether I believe SEO could make a meaningful difference.
If I do not think ongoing SEO support is the right next step, I will say so.
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If there is a strong opportunity, I identify the work most likely to matter first.
This may include service page strategy, location page opportunities, project page optimisation, technical SEO, content planning, Google Business Profile improvements, internal linking, metadata or conversion changes.
The aim is to create a clear order of priority, not a long list of tasks with no commercial context.
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Once the strategy is clear, I can support the implementation directly.
Depending on your website and team, this may involve writing and optimising copy, restructuring pages, updating metadata, improving internal links, briefing or working with your developer, adding content, refining calls to action or improving the enquiry journey.
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SEO should respond to what is actually happening.
I review search data, rankings, clicks, impressions, page performance and enquiry feedback to understand what is gaining traction and where the next opportunity sits. The strategy is refined as the evidence develops.
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You will know what has been done, why it matters and what we are focusing on next.
My aim is to make SEO feel understandable and useful, not obscure or overwhelming.
Who this SEO support is best suited to
Good SEO takes time, but for the right studio, it can become one of the most valuable long-term marketing foundations in the business.
This support is best suited to established interior designers, interior architects and design-led studios that are ready to invest properly in long-term visibility and want SEO to support serious business growth.
It is particularly well suited to studios with a strong portfolio, a clear design point of view and a desire to attract better-fit enquiries through Google.
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You are an established interior designer, interior architect or design studio.
You have a professional website and completed projects to show.
You want more qualified enquiries, not just more traffic.
You care about protecting the tone and quality of your brand.
You want SEO to support services, locations, portfolio and authority.
You are ready to invest in ongoing SEO if there is a meaningful opportunity.
You would value senior strategic support rather than a template agency package.
You want someone who can work across SEO, copy, website structure and conversion.
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You are at a very early stage and do not yet have any completed projects.
You are looking for low-cost SEO or quick ranking guarantees.
You only want more traffic, regardless of enquiry quality.
You do not want to make changes to your website where needed.
You want a fixed list of tasks rather than a strategy shaped by data and commercial value.
Recommended by interiors
and design-led businesses
“Hana’s knowledge of the interior design industry and experience of building relationships through meaningful, focused and successful marketing sets her apart. She understands our premium market positioning and the need for discreet yet effective communications.”
— Martyn Whieldon
Managing Director,
Samuel Heath
“Hana is highly knowledgeable on digital marketing and has fantastic commercial awareness of the high-end interiors industry, which is an invaluable combination. She has been a vital support as we have grown our business and team over the years.”
— Natalie Wells
Co-founder,
Wells Wallcovering Installers
“Hana took the time to truly understand my business and brand, delivering a clear strategy and a high-quality campaign. Her support and insight have made a real difference.”
— Tania Azadian
Director,
Tania Azadian Interiors
Want to understand where your website has the most SEO potential?
If you run an established interior design studio and want your website to bring in more qualified enquiries, I can start with a free review of where you are now.
I will look at your current visibility, structure and likely opportunities, then let you know whether I believe SEO could make a meaningful difference.
SEO for interior designers: frequently asked questions
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SEO for interior designers is the process of making an interior design website easier for Google and potential clients to understand.
It includes keyword research, service page optimisation, local SEO, portfolio SEO, technical SEO, content strategy, internal linking, metadata, image SEO and conversion optimisation.
For a design studio, SEO is not just about ranking. It is about making sure your services, locations, portfolio, expertise and point of difference are visible to the right people at the moment they are searching for a designer like you.
Good interior design SEO should support both visibility and enquiry quality.
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Interior design websites are usually visual, portfolio-led and trust-driven.
That means the SEO strategy needs to account for more than keywords. It needs to consider how clients choose a designer, how project pages build confidence, how services are structured, how locations are supported, and how the website protects the tone and visual quality of the studio.
Generic SEO often focuses on traffic. Interior design SEO needs to focus on search intent, positioning, project relevance, service clarity and qualified enquiries.
A portfolio-led website needs a more considered approach than a standard service business.
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Yes, when the strategy is built around commercial search intent and the website is clear enough to convert the right visitors.
SEO cannot guarantee a specific number of enquiries, and it should not be sold as an instant fix. However, it can help your studio become more visible for searches that are more likely to attract serious potential clients, such as service-led, location-led and project-led searches.
The aim is not simply to increase traffic. It is to improve visibility for the searches that matter and make the website stronger at turning relevant visitors into qualified enquiries.
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I offer SEO audits, SEO strategy, keyword research, website architecture, technical SEO, SEO copywriting, service page optimisation, location page strategy, portfolio and project page SEO, local SEO, Google Business Profile support, content strategy and conversion optimisation.
For ongoing clients, I adapt the work based on what the website needs and what the data is showing. That may mean focusing on technical SEO one month, rewriting service pages another month, improving project pages, refining internal links, developing content or strengthening conversion points.
The work is tailored, not templated.
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The right SEO keywords for interior designers depend on the studio’s services, location, project types, market position and commercial goals.
Some studios need to focus on location-led searches, such as interior designer in a specific city or region. Others need service-led terms, such as full-service interior design, residential interior design, hospitality interior design or interior architecture. For some, the opportunity sits in project types, style-led searches, commercial sectors or decision-making content.
The best SEO keywords for interior design are not always the highest-volume keywords. They are the searches most likely to attract the right enquiries.
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Local SEO can be very important for interior designers, especially for studios that serve a particular city, county, state or region.
It helps Google understand where your studio works and which searches your website should appear for. This may include location pages, Google Business Profile optimisation, Google Maps SEO, local citations, reviews, service area signals and locally relevant content.
For some studios, local SEO is the foundation of the strategy. For others, it sits alongside national or international positioning. The right approach depends on how your ideal clients search and where you want to be visible.
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Yes. I work with interior designers, interior architects and design-led businesses in the UK, US and internationally.
I have experience working with businesses across markets and time zones, including from Singapore to Los Angeles. Search behaviour can differ between countries, cities and client types, so international SEO needs to be approached carefully.
For some studios, the priority is local search visibility. For others, the priority is broader brand positioning or visibility across multiple markets. The strategy should reflect the commercial reality of your studio.
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Yes. I can support SEO across platforms including Squarespace, WordPress, Shopify and Wix, as well as custom-built websites.
Each platform has its own strengths and limitations, so the recommendations need to be practical. Sometimes the biggest opportunity is technical. Sometimes it is copy, structure, metadata, internal linking, project page content or conversion.
The aim is always to work with the platform you have and improve what matters most, rather than forcing unnecessary changes for the sake of SEO theory.
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No. Good SEO for interior designers should not mean keyword stuffing or generic copy.
Your website still needs to sound like your studio. My role is to make it clearer, easier to find and more commercially useful without flattening your voice or compromising your visual positioning.
That means balancing search intent with brand tone, using keywords naturally, and making sure the copy supports both Google and the potential client reading the page.
SEO should strengthen your positioning, not dilute it.
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Meaningful SEO growth usually takes months rather than weeks.
The first stage can often uncover useful improvements quickly, such as stronger page titles, clearer service structure, better internal links, improved metadata, more useful project descriptions or better conversion points. However, stronger visibility and enquiry growth usually require consistent work over time.
This is why my SEO support is best suited to established studios ready to invest properly in long-term visibility and business growth.
SEO is not usually instant, but for a strong studio with an under-optimised website, there is often significant untapped potential.
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A review or audit is a useful starting point because it shows where your website is now and where the strongest opportunities may be.
For some studios, a one-off audit may be enough to clarify priorities. For others, the real value comes from ongoing support: implementing the strategy, refining pages, improving technical foundations, creating content, strengthening conversion and adapting the work as results develop.
The free SEO review is designed to establish where you are starting from and whether I believe ongoing support could make a meaningful improvement.
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Once you get in touch, I will review your website, current visibility and likely SEO opportunities.
I will look at how clearly your website communicates your services, locations, portfolio, expertise and enquiry journey. I will then let you know where I see potential and whether I believe SEO support could make a meaningful difference.
There is no pressure and no generic audit. The aim is to give you a clear, honest view of where your interior design website has the strongest search and enquiry-growth potential.
Get in touch for a free SEO review
If you are an established interior designer, interior architect or design studio and want to understand whether SEO could help you attract more qualified enquiries, get in touch and share your website.
I will review where you are now, where the strongest opportunities may be, and whether I believe ongoing SEO support could make a meaningful difference.
No pressure. No generic audit. No promise of quick wins. Just a clear, honest look at where your website has the strongest potential.